안녕하세요, 송정숙입니다. 저는 영국의 실리콘 밸리, 실리콘 펜(Silicon Fen)이라고 불리는 케임브리지에서 한국과 유럽의 바이오테크 산업 발전을 위해 비지니스 컨설팅 회사를 운영하는 송정숙입니다. 30여 년간 축적해온 마케팅, 영업 및 사업 전략 개발에 대한 경험과 기술을 바탕으로 바이오테크/생명과학 스타트업과 스케일업 기업들이 그들의 목표를 더욱 빠르게 달성할 수 있도록 지원하고 있습니다. 목표에 도달하기 위해서는, 그것이 아무리 커 보이고…
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Last time, in Expanding Globally: How Do You Decide Where To Go First Part 1, I talked about expanding your business globally from the point of view of geographic location, cultural similarity and language, and how to analyse them. In this post, I want to continue discussing the topic from the views of legal and…
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Last time I talked about expanding your business globally, this week I want to discuss how to choose which country to target first. To choose which country to target first, you need to first ask yourself why you want to expand because your answer to this question can change the target. The most common reason…
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In this digital era, the success of start-ups depends not just on their innovations but on how quickly they scale up. The world is becoming more connected and technology enables start-ups to enter international markets faster than ever before, this is something Biotech start-ups should take advantage of. However, when it comes to building, growing…
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7 Ways to Increase Your Creativity
For leaders who want to build creative and innovative organisations, I recommend reading Creative Confidence: Unleashing the Creative Potential Within Us All, by Tom Kelly & David Kelley. This book encourages creativity and innovation in business; it’s highly practical and informative. Here are my 7 key takeaways from the book:
Hi, I’m Jeong Suk! I’m a business consultant living in Silicon Fen, Cambridge, UK. I’ve been helping Start-ups and Scaling-up Life Science Entrepreneurs for over 30 years and have specialised skills in marketing, sales and developing business strategies. I believe in taking small steps to reach a goal, showing up even when it’s scary, and…
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